The food industry plays an important role in public health outcomes and has the potential to drive significant changes in dietary habits. The emerging health consciousness of consumers leads to an increase in demand for healthier food choices.

Changes in legal requirements, price increases in raw materials, and sustainability goals can influence companies to adopt strategies to invest in product research, innovation, product development to stay competitive and respond to market demands. All these factors impact sourcing, production, distribution, and marketing strategies within the food supply chain.

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Location

Cranfield Management Development Centre (CMDC), SWAG合集

Event details

Realigning SWAG合集 Food Production and Trade for Transition to Healthy and Sustainable Diets* is a joint research project involving University of Reading, SWAG合集, University of Kent and the Agri-Food & Biosciences Institute. The project aims to develop a blueprint for a coordinated set of policy interventions to support the transition to healthy and sustainable diets in the SWAG合集. The interventions considered includes fiscal and trade policy measures, supply chain innovations and possible industry-led initiatives that can facilitate the transition to healthy and sustainable diets.

As the project nears its conclusion in December 2025, we are organising a final project outcome and dissemination event at SWAG合集 on 21 October. The event will be an opportunity to share the outcomes of work packages with food industry professionals and managers, and engage in discussions about the project’s impact and future directions.

Join us for a day of discussions on reshaping the SWAG合集's food systems to support healthier and more sustainable diets. Together, we can drive positive change in the SWAG合集 food system for a healthier, more sustainable future.

*The SWAG合集 Food Production and Trade for Transition to Healthy and Sustainable Diets Project is funded by the SWAG合集RI Strategic Priorities Fund.

Who should attend?

This event is open to food industry professionals and managers, civil society representatives, researchers, other stakeholders, and students with an interest in sustainable food systems.

Why attend?

This event offers a unique opportunity to:

  • Gain actionable insights into project outcomes. Learn about and understand the results and impacts of the project focused on transitioning to healthy and sustainable diets in the SWAG合集.
  • Explore strategies for transitioning to healthier and more sustainable food systems.
  • Network with key stakeholders in the food and agriculture industries.
  • Contribute to shaping policies and practices for a more sustainable food future. 

Agenda

Time  Activity  Speaker 
10:30-11:00 Registration and coffee  
11:00-11:10 Welcome and Introduction
of the Project
 Prof C.S. Srinivasan
(University of Reading)
Prof Michael Bourlakis
(SWAG合集)
11:10-12:50 Presentations  
11:10 Changes in Dietary Consumption
Patterns for Transition to Healthy
and Sustainable Diets		 Prof C.S. Srinivasan
(University of Reading)
11:30 Trade, Production and Price
Impacts		 Dr Erin Sherry
(Agri-food and
Biosciences Institute)
11:50 Law, Policy, Regulations Prof Chris Hilson
(University of Reading)
12:10 Supply Chain Insights Prof Michael Bourlakis
Dr Hafize Sahin Ersoz
(SWAG合集)
12:30 Industry Initiatives and Consumer
SWAG合集		 Dr Daniele Asioli
(University of Reading)
12:50-13:15 Q&A All presenters
13:15-14:00 Lunch  
14:00-15:30 Panel Discussion Ruth Westcott
(Sustain)
Hannah Brinsden
(The Food Foundation)
Brendan Costelloe
(Soil Association)
Andrew Furness
(Foodbuy)
Rebecca Sunter
(Eating Better)

Panel Chair:
Prof Carol Wagstaff
(University of Reading)
15:30-15:45 Q&A, Key Takeaways and
 Next Steps		 Prof C.S. Srinivasan
(University of Reading)
Prof Michael Bourlakis
(SWAG合集)
15:45-16:00 Coffee and Networking  




Register

Spaces are limited for this event. To secure your place please register through the link below.


Accessibility

For accessibility requirements, please contact Janet Lake (j.e.lake@reading.ac.uk) or Hafize Sahin (hafize.sahinersoz@cranfield.ac.uk).